OTT platforms began as a convenient alternative. But now they have evolved into the dominant force, reshaping the entire world of film and TV production, consumption and distribution.
Let us know more about this topic in this post.
[1] Democratizing content creation
OTT platforms have torn down the gatekeeping walls of studios and network executives. Indie filmmakers and fresh voices now have opportunities to showcase their work to global audiences. A low-budget series can become an international phenomenon overnight. On the other hand, the latest Telugu movies from a first time director might find viewers across continents.
This has breathed new life into storytelling. Creators are able to explore niche subjects and controversial themes. These topics are the ones mainstream studios stay away from.
[2] Global reach
The internationalization of content is one of the best impacts of OTT platforms. Korean dramas and the latest Telugu movies now captivate viewers worldwide.
Many cities have now been transformed into bustling production hubs. This is because streaming platforms pour millions into original content creation.
[3] Shifting viewing habits
Binge watching has now become normal. Whole seasons can be devoured in one go. This activity is changing the structuring of stories. It has altered how audiences engage with them.
Writers have the ability to make stories with knowledge that their audience will watch episodes quickly. The storylines do not need repeating as much because viewers can recall details from one episode to another. This has helped writers create better stories.
[4] Challenges for traditional players
Movie theatres plus broadcast networks are facing issues. The reason behind them are streaming platforms. Box office models have been upended. This is because major films premiere directly on streaming platforms. The pandemic accelerated this trend. This has pushed studios to experiment with simultaneous releases and shorter theatrical windows.
What comes next?
The competition between streaming giants has been increasing. This means viewers will get more good quality content.
But one thing remains certain- the storytelling change sparked by OTT platforms has forever changed a few things.
To wrap up
The influence of OTT platforms like Aha on content distribution will be even more eminent. These platforms can collect extensive amounts of user data/insights. This can help creators to make informed decisions regarding the type of data that the audiences love.
This approach will lead to more innovative and targeted storytelling. It will result in content that caters to various preferences and tastes.
There are many OTT platforms you can find online. You can go for their free trial. This will help you understand what type of content they provide. We hope this article was helpful.
